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Comcast Cares Day

Created in 2001, Comcast Cares Day is Comcast’s annual company-wide day of service which mobilizes employees, their families and friends to work alongside community partners and public officials across the country. Cares Day features hundreds of local community projects nationwide, including neighborhood park cleanups, beautifying schools, stocking local food banks, planting trees, installing and wiring computer labs at community centers, and more.
In 2012, in an effort to raise awareness internally and increase employee participation, Bellevue worked with Comcast’s Community Investment division to incorporate a series of activities leading up to Cares Day to promote the event and raise excitement among internal audiences. Among them were weekly articles on the Team Comcast internal homepage featuring various employees’ personal stories describing why they volunteer; an Enrichment Series panel discussion focusing on Cares Day which was live-streamed to employees across the company; staffing an information table at Ralph’s Café, the employee cafeteria in the Comcast Center, during lunch hours while the Phillie Phanatic interacted with employees; and having members of the Community Investment division wearing their Cares Day t-shirts, providing giveaways and greeting employees in the lobby as they arrived to work at the start of the business day.
As a result, a record-breaking 75,747 Comcast employees, family members, friends and community partners turned out on April 21, 2012 for one of the nation’s largest days of corporate volunteerism. The day also logged a remarkable 2.5 million hours volunteered and more than $11 million committed to local organizations since Comcast Cares Day first began in 2001.