At Bellevue, we have experienced professionals who have worked at the center of the region's press, as spokespersons, news reporters, and advisors for public officials. We understand the way the press works, and we use that knowledge to create a customized communications strategy for the client, delivering it in a way that influences an outcome for the client's benefit.

Kevin A. Feeley, President 

Kevin has more than 25 years of experience in journalism, law and government specializing in issue management, crisis communications, and press relations. From 1992 to 2000, Kevin served as Deputy Mayor for Communications for Mayor Edward G. Rendell. In that capacity, he helped to shape press coverage for the Rendell Administration, serving as the Mayor's spokesman and developing working relationships with reporters and editors at every major media outlet in the Philadelphia region. In addition, Kevin worked on the front lines of municipal government, spearheading the Administration's efforts on issues and projects in a wide variety of areas, including housing, environmental safety, Internet access, and graffiti removal.

Prior to serving in the Rendell Administration, Kevin practiced law in Philadelphia at Drinker Biddle & Reath, and at Clark Ladner Fortenbaugh & Young. Before that, he worked as a journalist in the Greater Philadelphia region, including stints at The News-Journal in Wilmington, Delaware, and The Philadelphia Journal. In addition, Kevin served as a freelance correspondent for USA Today, Gannett News Service, and Newsweek.

He is a graduate of the University of Pennsylvania and Temple University Law School.

Susan Buehler, Senior Vice-President 

Susan is a veteran journalist with outstanding news judgment honed by more than 17 years of experience in television news at stations in Philadelphia, Des Moines, and Sioux Falls. From 1993 to 2001, Susan served as a planning editor, producer and reporter at Fox News-TV 29 in Philadelphia. During her tenure, she produced and reported on a wide range of news stories, and won several local and regional journalism awards.

As a planning editor, she was responsible for making editorial decisions and planning daily news coverage. Susan began her career at KDLT-TV in Sioux Falls, South Dakota, as a weekend anchor and reporter. From there, she became the morning and midday anchor and reporter for WOI-TV in Des Moines, Iowa. Susan also has valuable public relations experience, having served as a spokesperson for PECO Energy in Philadelphia from 1991 to 1993.

A native of Bucks County, Susan is a four-time Emmy award nominee for outstanding general reporting and breaking news stories. In 2001, Susan won an Emmy for extended coverage of a breaking news story. She serves as President of the board of the National Academy of Television, Arts, and Sciences Mid-Atlantic Chapter and is active in the Philadelphia Public Relations Association and the Public Relations Society of America.

Susan holds a Bachelor of Science degree in Broadcast Journalism from the S.I. Newhouse School of Communications at Syracuse University.
 

Public Relations and Communications Division

Pete Peterson, Senior Account Executive 

Pete has more than 10 years of public relations and political experience, including five years of firing-line experience on Capitol Hill, where he served as press secretary and spokesman for Congressman Curt Weldon (R-Pennsylvania).  In Washington, DC, Pete worked closely with the national and international press on issues relating to national security, foreign relations, technology, the environment, and other high-profile topics.

Pete was also responsible for working with the media on day-to-day news coverage, researching and developing statements on a variety of issues including education, healthcare, and regional economic development. On Capitol Hill, Pete gained legislative experience, serving as the Congressman's aide on federal telecommunications policy.

He has worked with the producers, hosts, and investigative reporters of the nation's leading news programs, public affairs shows, and news publications. In addition, Pete has written op-eds, columns, and in-depth feature articles that have been published in national newspapers and magazines, including USA Today,The Los Angeles Times, The Philadelphia Inquirer, The Washington Times, Insight Magazine, and USA Today Magazine.

Pete holds dual degrees in communications and political science from the University of Pennsylvania.

 

Wanda Motley Odom, Senior Account Executive 

Wanda brings to the Bellevue Communications Group exceptional news credentials and impeccable editorial skills after a dozen years as a print journalist in Philadelphia and Atlanta.She has worked as both a reporter and copy editor for the Philadelphia Inquirer, one of the top newspapers in the country, and the Atlanta Journal-Constitution.

Wanda spent the bulk of her career at the Inquirer, where she developed expertise as a beat reporter covering government and politics, from suburban zoning boards and township commissions to the three branches of Pennsylvania state government and Philadelphia's City Council. She covered numerous major news stories, including the fatal plane crash of U.S. Senator John Heinz, the emergency heart-lung transplant surgery of the late Gov. Robert P. Casey, health-care and welfare issues, land-usage debates, and other high-profile governmental issues in the suburbs, the city of Philadelphia and the state. In her early years at the Inquirer, she worked as a copy editor on the newspaper's award-winning national and foreign desks.

A native of Philadelphia, Wanda holds a Bachelor of Science degree in Communications from Cornell University.

 

Andy Gotlieb, Account Executive 

Andy brings more than 20 years of journalism and public relations background to Bellevue Communications Group.  Prior to joining the firm, Andy spent two years working with financial services clients across the country, arranging high-profile media coverage and assisting in the leveraging of that coverage.  He also wrote bylined articles, press releases and marketing materials on behalf of his clients.

Andy has more than 17 years of experience as a newspaper reporter. From 2000 to 2005, he served as the finance reporter as the Philadelphia Business Journal where he wrote a weekly column. Later, he worked as the special reports editor, responsible for the newspaper’s themed sections.  He also served as a copy editor and supervised freelance writers. Andy also spent seven years at the Tampa Tribune, covering businesses, government, crime and the environment; three years at the Arkansas Democrat-Gazette; and two years at the St. Joseph (Mo.) News-Press.

A native of Delaware County , Andy holds Bachelor of Arts degrees in political science and sociology from Washington University in St. Louis and a Master of Arts degree in journalism from the University of South Florida .

 

Diana Torralvo, Account Executive 

Diana Torralvo re-joined Bellevue Communications Group in October 2009 as an account executive. She also serves as a project manager for the media and brand strategy division. Diana previously served as an account representative in the public relations division of Bellevue from 2002 to 2006 before relocating to the west coast.

Prior to returning to Philadelphia, Diana was an account executive in the Los Angeles office of Allison & Partners, a national, mid-size public relations agency, from 2006 to 2009. Her responsibilities included day-to-day account maintenance, media relations, strategic planning and pitch development for clients in the corporate communications and social impact practice areas. Fluent in Spanish, Diana also conducted Latino media outreach on behalf of clients including the Children Affected by AIDS Foundation, Boost Mobile and Progressive Insurance.

Prior to joining Bellevue in 2002, Diana worked for five years at WTXF-TV, the FOX affiliate in Philadelphia, in News and Public Affairs. She managed the station's school closings program, handled broadcast footage licensing, served on the assignment desk and worked on the station's news programs, the Ten O'clock News and Good Day Philadelphia.

A native of Philadelphia, Diana earned her Bachelor of Arts in Communications from West Chester University of Pennsylvania. She is a member of the Public Relations Society of America and the Philadelphia Ad Club. In her spare time, Diana enjoys watching movies, bicycling and travelling.

 

Media and Brand Strategy Division

Mustafa Rashed, Vice President, Media and Brand Strategy 

Mustafa brings to Bellevue Communications Group an advertising expertise that stems from his diverse experience in account management on both the agency and media sides of the industry. As Vice President of the firm's Media and Brand Strategy Division, Mustafa utilizes that insider knowledge and experience to assist clients develop new, innovative marketing and advertising packages and programs.

In 1999, Mustafa joined the advertising and public relations firm of Crawley Haskins & Rodgers where he worked as an account manager specializing in the tourism and hospitality industry. He then went on to work for the then nascent print publication the Philadelphia Public Record serving as the advertising director for the political journal. Later he joined Philadelphia's flagship radio station, KYW Newsradio as an account executive for 5 years. After KYW Newsradio, Mustafa worked as account manager at the Philadelphia NBC affiliate - NBC 10/WCAU-TV.

Mustafa is a life-long resident of Philadelphia who graduated from John Bartram School. He volunteered for military service and served as a hospital corpsman in the United States Navy earning the rank of Petty Officer Third Class. After receiving his honorable discharge, Mustafa returned to Philadelphia, enrolled in college and received a B.S. from the Temple University School of Tourism and Hospitality Management.

Mustafa is a self-described fitness fanatic and an active triathlete. When he is not training for triathlons he spends his time with family and coaches his son's basketball team.